What started out as teenage girls taking selfies and posting them on Facebook has morphed into a whole new trend. Enter the #felfie! What is a “felfie” you might ask? It’s a farmer taking a selfie. What started as a photo contest with the Irish Farmers Journal for Ireland’s greatest farmer selfie, then exploded around the world.
I think all farmers who engage in social media should join the felfie trend. Why? It’s good for the industry. It shows consumers that farmers care for their food. It is putting a face to the farm and making the connection to their food more personal. If you’re a farmer and reading this and would like to put your #felfie out there, email it to me and I will post it!